At the heart of Shim-Hun The Brand is its founder, Shim-Hun Yegwa—a visionary creative whose artistry fuses tradition, innovation, and storytelling through fashion. With years of experience in content creation and design exploration, Shim-Hun has transformed her lifelong passion for sewing, crocheting, and fabric manipulation into a brand that challenges conventional fashion narratives.

Her work is defined by a unique signature: the seamless blending of crochet and knitwear with structured fabrics such as denim and cotton. This innovative approach redefines texture and form, elevating everyday pieces into wearable art.

As founder and creative director, Shim-Hun embodies the brand’s ethos: bold yet refined, timeless yet experimental. Guided by her vision, the brand continues to evolve—dedicated to creating statement pieces that inspire, empower, and connect people to their truest selves.